Blog post 3

The Impact of the Internet on Society: A Global Perspective


The article that I will be examining in this blog post is written by Manuel Castells and titled The Impact of the Internet on Society: A Global Perspective

This main point of this article is highlighting that the Internet neither isolates people nor reduces people’s sociability; it actually increases sociability, civic engagement, and the intensity of family and friendship relationships in all cultures. This is an interesting point considering that some people feel as though over immersion with technology can leave one disconnected to reality.

This article raises interesting points about society’s immersion with technology. Our social interactions have reached a point where our virtual life is becoming more social than the physical life (Castells, 2015).  The article goes on to state that our social lives have become less of a virtual reality and more of a real vitality.

A key concept that arises is being able to find the right balance when interacting socially. Relying solely on information and communications technologies and social networking cites can leave one disconnected. However the counter point to this argument has implications in the lives of many people in the western world. If SNS’s and ICT’s are not our primary mode of social interaction then are we communicating with the best of our abilities?

Castells, indirectly makes reference to the digital divide in his article and one of the issues with it. He goes on to state that scholarly research is the only way to sift through the myths surrounding digital communication technology which is a second skin for young people. He also states how digital communication technology feeds the fears and fantasies of those who are still in charge of a society that they barely understand.

This is what Prensky is making reference to when he says that digital immigrants are speaking a different outdate language when they teach digital natives (Prensky, 2001). This lack of understanding from digital immigrants is cause for concern not only in our educational system but in all walks of life. People in power positions who have not developed current media skills pose a threat to the development of digital natives everywhere.




Castells, Manuel. “The Impact of the Internet on Society: A Global Perspective.”

Technologyreview. BBVA, 8 Sept. 2014. Web. 7 Dec. 2015.


Prensky, Marc. ” Do They Really Think Differently.” On the Horizon 9.6 (2001): 1-7.


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